Meet Michael Santoro - One of America's Premiere Designers "New on Amazon, this line reflects my commitment to making people’s lives better through good design. The objective is to create products that are original, timeless and of exquisite quality that will deliver superior functionality and protection made from materials you can feel good about. This results in a wonderful relationship with a product you’ll be proud to own for years to come. For over 30 years, I have been creating award-winning designs across a broad range of industries for some of the world’s most demanding customers. You may have owned or driven a car I designed, flown in one of my aircraft interiors or seen one of my race cars win a championship on TV. I created the Apple-specific case market and am the godfather of the automotive Easter Egg. " Mr. Santoro’s work and inspiring story have been featured in publications such as The New York Times, The Detroit Free Press, San Diego's North County Times, AutoWeek, Road & Track, Authority Magazine, Automobile, Car and Driver, Adventure Journal, Motor Trend, Motor Authority and Power Nation. Meet Michael Santoro - One of America's Premiere Designers "New on Amazon, this line reflects my commitment to making people’s lives better through good design. The objective is to create products that are original, timeless and of exquisite quality that will deliver superior functionality and protection made from materials you can feel good about. This results in a wonderful relationship with a product you’ll be proud to own for years to come. For over 30 years, I have been creating award-winning designs across a broad range of industries for some of the world’s most demanding customers. You may have owned or driven a car I designed, flown in one of my aircraft interiors or seen one of my race cars win a championship on TV. I created the Apple-specific case market and am the godfather of the automotive Easter Egg. " Mr. Santoro’s work and inspiring story have been featured in publications such as The New York Times, The Detroit Free Press, San Diego's North County Times, AutoWeek, Road & Track, Authority Magazine, Automobile, Car and Driver, Adventure Journal, Motor Trend, Motor Authority and Power Nation. Design Philosphy Timeless Design for Our Time "One of the guiding principals of my career has been to create timeless designs. Of course, this is easier said than done. So many of my competitors' bags and cases are based on designs from the past. They'd look more at home in the 1820s than the 2020s. I always try to innovate with each new model I create. This can be a unique orientation, new proportions, new use of materials, or unique features. Look for these as you learn more about each model." Personally Engaged “With most designer brands, the designer is just a brand name. The designer doesn’t know or even interact with the people actually designing their products. Not so with me. I still personally design each new model, ensure functionality and take part in testing prototypes. Why don’t I just phone it in like so many others? Because I love this. My passion to create timeless and innovative solutions to make your life better can be felt in each piece." Superior Functionality and Protection "A pretty design is not worth much if it doesn't protect the items you carry." Design is more than how something looks. It's also about how something works. One example of how my products differ from the competition is that they offer what I call "Fully Layered Protection". High-density foam padding is placed between the exterior hides and the interior liner, providing superior protection and peace of mind." Ethically Sourced Leather Since 2007 "When I launched my collection over 15 years ago, I insisted on using ethically sourced leather because it was the right thing to do. Our leather is sourced from ex-dairy cows whose hides only become available when the cows pass naturally. They're not a by-product of the beef or other industries. World Class Quality World Class People "All my designs are made very slowly by hand, one at a time, from ethically sourced hides. But the best hides in the world are worthless without talented, passionate people to bring ideas to life. Our master craftspeople possess world-class skills and are emotionally invested in creating the best products possible. This imbues the products with a presence and provides you with an ongoing experience that someone who cared about their craft made your case or bag." World Class Materials "When I launched my collection, I studied the available options. Every choice I made seemed to be the most expensive. Ethical sourcing and vegetable dying costs more. Full and top grain hides cost (much) more. Unlike many competitors, I'm only interested in putting quality products into the world. Whether it's our unfinished full grain, vintage brown or our classic, pebble grain black, they're as tough as they are beautiful." Attention to Detail "I wanted a definitive visual statement of my commitment to quality. You cannot sew with white thread unless every stitch is perfect. Throughout the line, white thread is used on the curved leather panels. Look for this detail. Sewing on a curved panel is exponentially harder to do. It takes time and extreme skill to execute this consistently. The white thread highlights this beautifully. This visual statement of quality is present in every MSD model." The Last iPad Case You'll Have to Buy. Guaranteed "There are a lot of iPad case options here on Amazon. How many of them are guaranteed to last as long as the iPad you're buying it for? Mine are. I have been designing folio-style cases for Apple tablets since Steve Jobs introduced the first one in 2010. You learn a lot about how to design and engineer a quality case when you do it for 12+ years. You learn what is important to people and you make sure those features are there." Engineered Excellence "An innovative polymer tray was created to hold your iPad in the Folio. The tray will never wear out, never crack or need to be replaced. The material is impact absorbent and provides excellent corner and edge protection. Its frame-less design creates the appearance of your tablet floating in the case. A few seconds after your iPad is installed, you'll forget it's even there. Until you need it to be. The black ultra-suede liner adds an additional layer of luxurious protection. A Quality User Experience "A quality case should deliver a quality user experience. Mine does. From the warm smell and touch of the vegetable dyed hides, to opening the padded cover that instantly turns your iPad on, to setting it up for watching a movie, each moment is seamless and satisfying. The design offers approximately 70 degrees of viewing angle adjustability and does so without the use of unsightly straps, buttons, snaps or bars across the inside cover." Protection Through Smart Design "So many iPad cases push the tablet out to the edge of the case, setting them up to be easily damaged. A premium case should be smarter. Mine is. An offset design is used that puts space between the edge of the case and your iPad. If something impacts the edge, the case takes the force of the blow. If the impact is substantial and the energy continues to travel towards your iPad, the impact absorbing tray takes over. This offset design also protects the Apple Pencil when in the charging position."
